Guest post by Dr Bill Egginton, Senior Lecturer, Cranfield University and Director, amplexus-p3m.com.
A while back, I had the opportunity to attend an event where Marshall Goldsmith was speaking. Marshall Goldsmith’s business is to make successful people even more successful. The presentation centred on the beliefs of successful people and how those beliefs can actually prevent successful people becoming even more successful. Peppered with examples of people he has worked with, the message came home loud and clear: the way we have behaved to get to where we are, may not be appropriate behaviour if we now want to become more successful. How come? Well, the key beliefs of successful people according to Goldsmith are:
1. I want to succeed
2. I can succeed
3. I will succeed
4. I have succeeded.
These beliefs shape our behaviour. Behaving one way to become successful, may not work if we want to build on that success and become even more successful. Those very behaviours that fostered your success up until now, may in fact become actual barriers to further success. So, the key according to Goldsmith is to recognise the need to change ourselves as a way of moving onwards and upwards, however this model never really worked for me.
Very recently, I came across a similar model that based on comparable principles but instead focused in much more detail on the first two key beliefs – I want and I can. The model – ‘Change Anything’ – was presented by Sharon Clish of GRA. In introducing the model, reference was made to the ‘will power trap’ – the false belief that willpower alone is sufficient to allow us to make the changes we want to make. Let’s take losing weight as an example of how the model works.
The first step in wanting to make that change is to pick a target weight, or say, the loss of a certain amount of weight over a certain period. We then knuckle down, apply a healthy dose of willpower and wait for the magic dust to settle on the scales. No. It isn’t as simple as that – is it? Key to success (i.e. losing that stone) are certain ‘vital behaviours’. They might be eating less, or exercising more, or avoiding carbohydrates, or giving up chocolate. In actual fact, the three vital behaviours to success in losing weight are (1) eat breakfast, (2) exercise three times a week and (3) use the bathroom scales twice a day. Willpower alone is not enough. We need to create and enact those vital behaviours. Fair enough, I hear you think, so what’s the problem? Well, coupled with the need for the creation and enactment of such vital behaviours is the need to recognise (and accept) that there are potential ‘blockers’ to those behaviours. For example, you may not own a set of scales or you may not have time to eat breakfast or you may not know of a good gym, or want to go after a long day at the office. If we are to overcome these blockers, we need first to see them and then do something about them.
The three levels of the ‘Change Anything’ model – personal, social and structural – combine with the two dimensions of ‘motivation’ and ‘ability’ to make a six-source model. (As an aside – it’s interesting to note that those three levels resemble very closely the three levels I defined in my own research – individual, team and corporate – which identified barriers in the workplace to the application of project management education and training).
Where the ‘Change Anything’ model really adds value in my opinion is in the idea of making each of us the ‘scientist and the subject’. This turns the subject of ‘change’ into much more than just a matter of willpower but rather making it more of a science linking results to behaviours, and behaviours to sources of influence, in a way that enables us to materially affect the ‘blockers’ that influence our behaviours – be it individual motivation (wanting to go to the gym), social ability (knowing where there is a good gym) or not having a set of scales (structural ability). Identifying – and addressing – the six sources of influence one by one systematically removes the blockages which in turn lead to the all-important vital behaviours so essential to achieve the target we have set ourselves.
So, looking to make a change? How about starting by making yourself the subject and the scientist of your own domain and see where that takes you?
Bill Egginton is a chartered engineer, APM-P, APM-PQ, MSP and MoP qualified, an APM Accredited Assessor, a Registered Project Professional, a member of the TSO Publications Review Group, a Reviewer for IJPM and PMI and an APM Fellow. Bill is director and owner of amplexus-p3m ltd. At Cranfield, he is a module manager for the MSc Programme and Project Management, MBA (Defence), MSc Security Sector Management (Shrivenham and Addis Ababa, Ethiopia) and MSc Defence Leadership. He is academic leader for SRO Induction and Defence Strategic Portfolio and Programme Management and has designed and delivered bespoke P3M courses for MOD, MBDA and NHS. He is a Visiting Lecturer at the Baltic Defence College, Bath University and Bristol University and is an External Examiner at Lancaster University.
This guest post is based on a thought-piece sponsored by Programme Recruitment.